Social media: an all-encompassing term meaning several things. To some, using social media is a way to stay in touch with family, friends, co-workers and customers. To others, it’s a free advertising platform and a way to promote their business. And to yet others, it’s a tremendous time sink. So, in terms of operating your business, what is social media, really?
The answer is all of the above.
Social media is an important component of running any business, especially a business with a web presence. It is an avenue you can use to expand and promote your business, stay in touch with your customers and keep their minds on utilizing your company. It can boost your pagerank tremendously. It can even provide you with a better picture of the demographics of your company, as well as display any warning flags: it’s likeability, reputation and consumer confidence levels, repeat customers and on and on.
It is alarming to think that your business should be utilizing social media simply because everyone else is, but this is indeed the truth. Social media is everywhere and every big company uses it because their customers do. And it’s free marketing, let’s not forget about that.
The trouble is, with so many social media platforms, Facebook, Google +, LinkedIn, Twitter, Pinterest, Fickr and tens of others and upstarts among them, how do you stay on top of it all without losing precious time required to run your business?
The truth is, without hiring someone to devote solely their time to your social media presence, you probably can’t. So now what?
Focus on one or two social media platforms to promote your business. Twitter and Facebook make a perfect pair and both allow cross-posting of content (yay, timesaver!). Make sure you post relevant information often, and be sure to backlink to your website. Ensure that your profile is fully filled out for each social media platform you use and take advantage of the tools provided for each to make your landing page look professional.
There are plenty of tools on the market that allow you to post content to multiple social media platforms from one place. Many of these options are free or can be had at a very low cost. Click here for an up-to-date list of social media management applications.
Set aside time in your calendar every day, every two days or once a week to spend on nothing but social media and be sure to stick to it.
Promoting your business through social media can seem daunting and a drain on your resources, but trust me: it’s important. Even if you start small and, most importantly, stick with it, you’ll reap the rewards.